Furnishings & Design Istanbul aims to promote innovative design and creativity by enabling brands to highlight and exhibit their original design products, to help brands without original design products to develop new products by establishing designer collaborations, to enable brands to interact with the design world and to increase the diversity of design products in the long term.

It is important that all participating brands and design agencies apply if they meet the specified criteria and act with the guidance of the organization’s design team in terms of compliance with the show’s corporate design language.